Abstract:
Derive Creative Territories from @Loitering_Sean 's Optimism Post
Problem:
People are not currently deposited into PoolTogether but have assets on Optimism and know about PoolTogether
Rationale:
If they deposit into PoolTogether on Optimism, they'll be safe, have fun, and potentially qualify for additional airdrops
Deliverables:
A Creative territory for an audience listed in @Loitering_Sean's Optimism Brief posted here
The MWG can take and develop a marketing campaign around
Specification:
Please provide a creative territory. A creative territory generally has three parts:
Part 1: An insight that is powering the territory
Part 2: An action that PoolTogether can take to address that insight as well as a visual personification of that action
Part 3: Very high-level, pie in the sky ideas where we can take that action and ‘activate it’- make it come to life in a variety of different places.
A quick note on process: Once we align on 1 or 2 creative territories, we will then go through the process of turning them into a creative campaign. The executions that are suggested as demonstrations in the territory will likely NOT be the final executions described here. Rather, they will be inspired by them. So the executions suggested here should be big, pie in the sky ideas. DO NOT be limited by the realm of the possible to execute….just think ‘what can we do to make an impact’
Example:
Insight: Tom’s shoes proved that the one for one movement can driver consumer preference Action: So let’s recreate the one-for-one movement on Optimism for PoolTogether.
Imagine giving a small community business a USDC cheque from PoolTogether
Execution:
Every time someone on optimism deposits $1 in to PoolTogether, we will take 50% of the yield and invest it in a new community driven business around the world. Every month, we will highlight a new business and at the end of the month, we will go out to that business and give them their donation.
We can run community driven contests about nominating and selecting the businesses
We can create memes and social ads around Optimism supporting local businesses
We can film the giving of cheques to these businesses and create social content
We can partner with Optimism to provide additional OP tokens and use their channels for promotion
Estimated Budget:
100 POOL per territory for the top three chosen
Resources
(helpful materials, related bounties, implementation details, etc): Creative Territories are for this brief: For information on how to create a Creative Territory see
@Loitering_Sean's post https://gov.pooltogether.com/t/mwg-creative-process-primer/2323?u=tim
